Lady M

We announced the #LadyMxBaccarat luxury cake truck partnership early last week, and celebrated with a decadent launch at Baccarat's Madison Avenue boutique this past Thursday. There was cake (lots of it!), champagne (poured generously!), all served on beautiful crystal (polished and sparkling!)

The evening culminated in the unveiling of the truck itself, which arrived from Canada just in time for the celebration. Luck was on our side.

We also created an exclusive #LadyMxBaccarat cake for the partnership, a glorious Neapolitan of chocolate, vanilla, and strawberry spongecake, all cocooned in our signature whipped cream. It was a sight to behold.

We can't wait to get the truck to California and start serving the finest cake on the finest crystal, with a beautiful backdrop made by renowned artist Kurt Wenner.

Read the official press release below!

Lady M Cake Boutique Partners with Baccarat to Launch First Luxury Cake Truck with 3D Artist Kurt Wenner
 
(New York, New York – July 16, 2019)​  Lady M Cake Boutique, known for elegant, multi-layered Mille Crêpes cakes will partner with Baccarat, the French luxury Maison, symbol of superb craftsmanship and exquisite moments of celebration, for its first luxury cake truck in California with 3D Artist Kurt Wenner.

The five-year partnership will launch the cake truck in New York City at the Baccarat Boutique on Madison Avenue, and travel across the country before commencing operation in California. Set to start serving August 2019 in Northern California, the 28-foot multi-functional luxury cake truck will journey throughout California greeting new and existing clients of both brands with a unique cake experience.

“Baccarat is thrilled to be partnering with Lady M on this new and innovative collaboration.  We are proud of the work we have done together to create this memorable experience for our customers. Our partnership reinforces the Baccarat message of enjoying beautiful things every day. We are excited to share delicious cakes on beautiful Baccarat. Everything tastes better on Baccarat,” says Jim Shreve, President and CEO of Baccarat North America.

At the launch, guests of Lady M and Baccarat will experience three different perspectives of the Lady M x Baccarat cake truck.  From the sidewalk, pedestrians and guests will experience the Kurt Wenner 3D, life-sized rendering of the cake truck that will be affixed to the boutique’s glass façade. Inside, guests will meander through the boutique surrounded by Lady M cakes, capturing the feel of being in an actual Lady M boutique.  Within the boutique, guests will be greeted with a glass of champagne as they approach yet another version of the cake truck, where Lady M Mille Crêpes will be served through a functional service window.  The big surprise happens when the actual cake truck appears in front of the store for its first introduction to guests and press.

“This collaboration is the first of its kind, and Lady M Cake Boutique is thrilled and honored to partner with Baccarat. We are excited to expand the concept of the Lady M experience and take our cakes (including a new confection made exclusively for the collaboration), on the road, introducing them to those both new to and familiar with the brand. We look forward to sharing our signature cakes on beautiful crystal, and sharing happiness,” says Ken Romaniszyn, CEO of Lady M Cake Boutique.

The Lady M x Baccarat cake truck is a stunning and luxurious feast for the eyes.  On the exterior, Baccarat has mounted two large Tuile de Crystal Chandeliers ($29,100 each) and 1 small Tuile de Crystal ($12,600) that will gracefully suspend from two long beams that are collapsible when the food truck is not in service.  Four Baccarat Mille Nuits Torch sconces ($2,150 each) will mount on either side of the service windows.

During the day, Lady M will provide legendary service to clients who pre-order cakes.  During the evening, Lady M and Baccarat will illuminate the night and create an outdoor dining experience for those who want to experience both brands.  Under the beautiful Baccarat Chandeliers, guests will be able to experience the superb craftsmanship of Baccarat.  Lady M will serve their elegant, handmade layered cakes on beautiful Baccarat Arabesque Dessert plates ($260 each). Cold beverages will be served in Everyday Baccarat tumblers ($470, set of 6), and warm beverages will be served in Baccarat Harcourt Talleyrand Tumblers ($370, set of 2).  Six tables will be adorned with Baccarat Bon Jour Versailles ($2,400 each) lamps designed by Philippe Starck.  Within the experience, Baccarat has created custom made iPads with access to Baccarat’s digital catalog of all its products as well as a direct link to ecommerce for those who want to learn more about the 255-year-old French luxury brand, or to give its guests an opportunity to “buy now”.

Kurt Wenner invented 3D Pavement Art in the 1980s, and embraced the digital age by creating Interactive 3D Art. By combining his art with digital printing, he can offer stunning, durable, interactive illusions.  Familiarity with his art drives an exceptional amount of press coverage and public attendance. Wenner pioneered bringing art outdoors and is famous for integrating the public into his images. The universal attraction of his art cuts across all age and cultural boundaries making it a global phenomenon.

“The collaboration with Lady M and Baccarat has allowed me to have an entirely new experience with interactive art. Placing my art on a food truck is a first for me.  My 3D illusions are where the language of proportion and innovation meet. I’m so excited about this project as the illusions I have created will be partnered with elegant chandeliers and the world’s finest cakes.  The marriage of all three will shift the perception of what is reality,” says Artist Kurt Wenner.

The cake truck will start service in late 2019, and guests are encouraged to tag and follow along with the hashtag ​#ladymxbaccarat. ​A microsite tracking the cake truck’s journey will be live at ​www.ladym.com/thecaketruck​. Exact tour dates to be announced on the microsite.